Marketing Support
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What can you expect as an exhibitor?
Exhibiting at ICAAM 2011 will give you unprecedented access to a broad spectrum of high profile and influential healthcare professionals involved in the future development of this field with the Middle East region. You will gain access to key decision makers and influencers in this highly specialised field.
Informa Exhibtions' Life Sciences, organisers of Arab Health - the world's second largest healthcare event - has unrivalled access to decision makers in the global healthcare sector, including a database of over 100,000 senior healthcare professionals. An extensive marketing campaign is already underway, encouraging more and more business professionals to visit the 2011 event.
This marketing campaign includes: dirrect mail, e-marketing (targeted e-broadcasts, ICAAM e-newsletters, visitor e-invitation facilities), advertising and PR in Informa Exhibitions' 'Arab Health' and Life Sciences magazines as well as advertisements in regional and international press and trade publications.
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Media Coverage
Media activity includes advertising and editorial coverage in print media such as magazines and newspapers as well as on-line media.
E-newsletter
The entire ICAAM database receives a monthly e-newsletter containing the latest news in the global industry.
Telemarketing
A dedicated team of sales professionals regularly contact key delegates and professionals from the industry to ensure their attendance.
Direct Marketing
Sales brochures, conference brochures, postcards and visitor tickets are mailed both regionally and internationally.
Email and fax broadcast
Information about the event is communicated regularly to potential exhibitors, delegates and visitors worldwide.
Website
This is the primary medium from which the event is promoted.
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Don't miss the 2011 edition of ICAAM. Confirm your participation as an Exhibitor, Visitor or Delegate NOW